The Top 4 Client Objections to Working With You & How to Overcome Them

When creating your marketing message to be used online, offline or in-person it is important that you consider potential objections that clients may have. Thinking about these prior to writing your marketing message can help you to include wording within your message to overcome the objections. When you present your product or service to a potential client one of three … Read More

Use Your Personal Story to Create an Emotional Connection With Your Ideal Client

Your marketing message must clearly and concisely outline the benefits of working with you and also weave in your personal story. Telling your personal story is a key cornerstone of your branding. It tells your ideal clients “Why” you do what you do. It paints a picture of your history, expertise and the results that you help your clients achieve. … Read More

5 Steps to Building an Authentic Brand

5 Steps to Building an Authentic Brand “Your brand is what other people say about you when you are not in the room” ~ Jeff Bezos~ Your personal brand is about identifying and then communicating what makes you unique and relevant. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from all … Read More

Find Your Sweet Spot and Attract All the Clients You Need

Do you know your sweet spot? A “sweet spot” is recognizing what you do best and knowing who you serve most with it. Do you dread seeing a certain client number come up on your caller ID? Do you have to give yourself a pep talk before you see a specific client? Maybe you haven’t experienced these things but I … Read More

The #1 Thing That You Can Do Today To Increase Your Revenue By 50%

In order to play a bigger game and grow your business to the revenue level that you want you have to be clear about what you want. The #1 thing that you can do to increase your revenue is be absolutely clear about the amount of money you want to make. Most people never reach their full potential in life … Read More

Always Be Curating

Growing up, all of our parents and pre-school teachers taught us our A, B, C’s. As adults, knowing your A, B, C’s is just as important, although they have taken on a different meaning. Now, A B C stands for Always Be Curating. In this day and time of social media, content is king. The more relevant content that you … Read More

Great Marketing is Similar to Going Grocery Shopping

Your marketing plan is your road map. It’s the best way to ensure your business will end up where you want it to be. I often compare marketing without a plan to going grocery shopping without a list. If you’ve ever done this, you know what happens, especially if you also shop while you’re hungry. You spend twice as much … Read More

Pricing is a Mindset

You charge people what you think you are worth. You can’t charge more than you think you deserve. It won’t be believable, and you won’t be comfortable presenting your offer to a potential client. I have had several clients who started off offering their services for free so they could get comfortable with their abilities and offerings. There’s nothing wrong … Read More

5-Step Formula to Grow Your E-Mail List

“The money is in the list. Grow Your List, Grow Your Business” – T. Renee’ Smith  The truth is your email list is your #1 asset for community building and making money online. Here’s why: When someone signs up for your e-mail list that is a huge sign of trust. People are already overwhelmed with too much e-mail in their … Read More

4 Keys to Strengthen Your Presence on Social Media

There are four things that you can do to immediately strengthen your social media presence. In addition to these online things you want to make sure that you have a strong off-line presence as well. The key to creating a strong marketing campaign is to ensure that people have a great experience with you either online or offline. Four things … Read More