Failing Forward is A Must In Order to Experience Success

I have heard several explanations of fear – Face Everything And Rise, Forget Everything And Run and False Evidence Appearing Real. I personally love Face Everything and Rise. Stop making excuses because you are afraid, do it afraid, do it in fear. In order to succeed, your desire for success has to be greater than you fear of failure. One … Read More

If Success Was Easy Everyone Would Do It

Everyone enjoys being successful, whether it is accomplishing a personal or professional goal. The feeling of reaching the finish line releases endorphins that contribute to our overall well-being. However, when it comes to obtaining certain levels of success, not everyone wants to put in the time and work required to achieve the desired results. Take starting a new business for … Read More

4 Keys to Strengthen Your Presence on Social Media

There are four things that you can do to immediately strengthen your social media presence. In addition to these online things you want to make sure that you have a strong off-line presence as well. The key to creating a strong marketing campaign is to ensure that people have a great experience with you either online or offline. Four things … Read More

Are You Getting Caught Up In the Shiny Object Syndrome Black Hole?

It is very important for you to create your own authentic marketing plan and not get caught up in what everybody else is doing. Often times many entrepreneurs (including myself) get distracted by the “shiny object syndrome” (SOS) which means that a new idea captures your imagination and attention in such a way that you get distracted from the bigger … Read More

Use Your Personal Story to Create an Emotional Connection With Your Ideal Client

Your marketing message must clearly and concisely outline the benefits of working with you and also weave in your personal story. Telling your personal story is a key cornerstone of your branding. It tells your ideal clients “Why” you do what you do. It paints a picture of your history, expertise and the results that you help your clients achieve. … Read More

The Top 4 Client Objections to Working With You & How to Overcome Them

When creating your marketing message to be used online, offline or in-person it is important that you consider potential objections that clients may have. Thinking about these prior to writing your marketing message can help you to include wording within your message to overcome the objections. When you present your product or service to a potential client one of three … Read More

Is Your Marketing Authentic and Pulling Your Ideal Clients to You?

Authentic marketing is a true expression of who you are, what you offer and what you represent. In order for marketing to be truly effective it needs to be authentic. It’s not about pretending to be someone else to sell your product or service; it is ultimately about you building real relationships with real people. Authentic marketing is not just … Read More